# Japan Game Industry Consulting

Independent. Different. Focused on Japan.

## About

Kantan Games Inc. is a specialist consultancy focusing on Japan’s game industry. Founded by CEO Dr. Serkan Toto in 2013, the firm advises game companies and institutional investors seeking strategic clarity in one of the world’s most complex and largest gaming markets.

Combining deep local expertise with global perspective, Kantan Games delivers proprietary insights, creative analysis, and actionable intelligence not available elsewhere.

The firm is regularly quoted by leading global media as an authority on Japan’s gaming industry.

## Services

### For Financial Institutions

- Independent analysis of Japan’s gaming sector and listed companies
- Expert consulting calls, seminars and executive briefings
- "Boots on the ground" tracking of earnings, strategy shifts, and industry trends

### For Game Developers & Publishers

- Japan market entry and growth strategy
- M&A advisory
- Market analysis (mobile, console, and PC including Web3)

## Case Studies

### Post-M&A Strategy for Top Japanese Game Studio

One of the world's biggest investors in gaming acquired a leading Japanese studio — a rare and complex cross-border transaction.

Action

Advised on the post-acquisition strategy, navigated critical cultural and operational pitfalls, and supported leadership recruitment.

Impact

Enabled a smooth integration and helped position the studio for long-term growth under new and inexperienced international ownership.

### Launching the Japan Business of a Global Social Casino Leader

A global social casino operator planned an aggressive expansion into Japan with no prior local presence.

Action

Developed the full market entry strategy roadmap from scratch, supported initial hiring, identified potential acquisition targets, and coordinated execution with the overseas HQ.

Impact

Helped build the company’s Japan presence from near zero to a fully established local subsidiary in a matter of months.

### Intelligence on Japan’s Public Game Companies

A top-tier foreign hedge fund required ongoing insight “with boots-on-the-ground” into certain listed Japanese game companies as its investment targets.

Action

Monitored industry activity on the ground, uncovered intelligence from Japanese-only sources, and delivered ongoing analysis of product pipelines, management decisions, and key competition.

Impact

Enabled significantly faster and better-informed investment decisions in Japan’s game sector until the fund exited the trades after several years.

### Monetizing a AAA Global Mobile Shooter in Japan

One of the world's biggest studios saw its hit mobile shooter perform strongly worldwide but assumed untapped revenue potential in Japan.

Action

Analyzed the monetization strategy, devised a repeatable system for in-game events to boost revenue in Japan, and produced a creative action plan to handle local IP deals smoother.

Impact

Monetization initiatives then rolled out in Japan and internationally, generating an estimated 500x return on the consulting fee while reducing IP partnership negotiation timelines by an estimated 4x.

## Speaking

CEO Dr. Serkan Toto has over 15 years of experience in public speaking at game, technology, and institutional investor conferences worldwide.

## In Media

Kantan Games is frequently quoted on the business of gaming by global top media, including:

- Bloomberg
- Wall Street Journal
- Reuters
- CNBC
- GamesIndustry.biz
- IGN
- Famitsu
- VGC
- GamesBeat
- Forbes
- BBC

## Contact

Office address: Kantan Games Inc., 20A Tanjong Pagar Road, Singapore 088443

Please get in touch via the form below.